Meet the Women of Intuita: Chrystalla Hadjipavlou

To celebrate International Women’s Day, throughout March we are putting a spotlight on the brilliant women of Intuita, finding out more about their roles within the business and how they got to where they are today.

In this blog we hear from Chrystalla Hadjipavlou, our Head of Analytics Delivery, about her love of problem-solving and how it led her to data analytics, plus her advice for any women considering a career in data.

Photo of Chrystalla at her desk

Tell us about your role at Intuita:

First and foremost, my role is to ensure we have a community of likeminded individuals and promote collaboration, knowledge sharing and best practices. My day-to-day activities involve a combination of things; leading project teams for a specific delivery, helping my team members develop, ensuring knowledge is shared – whether that’s client-specific or from a best practice point of view –, and identifying gaps and opportunities for individuals, the team and the wider business.

How did you get to where you are today?

From a very young age, I didn’t feel an affinity with any profession. All I knew was that I wanted to work with numbers. This led me to a Maths & Stats degree, which was simply delaying my decision making. I did a Masters in Operational Research, which gave me the opportunity to put theory to practice. After university, my main objective was to find a job that would give me the right foundations and allow room for development in a great environment.

I joined Vodafone in a big corporate environment which was incredibly exciting. I was very passionate about the brand and the influence of analytics in better understanding customers and product adoption and proposition development. I had the opportunity to specialise in predictive modelling and became an internal consultant. This gave me a rounded experience in analysis, building data processes, models, deploying these and measuring their performance. Seeing a project from the problem statement all the way through result measurement was always a passion of mine.

After 10 years, I decided to change things up, give myself a different challenge, joined Intuita and never looked back!

What is the best thing about your job?

Simply two things; the people and the problem solving challenge. I am very passionate about people and I care deeply about who I work with; I need people around me to look up to, learn from, be challenged by and at the same time, I find it hugely rewarding to offer support and development to anyone that needs my help.

As for work itself, I enjoy a puzzle; the process of understanding a business problem, breaking it down and setting the scene. This activity can take many forms, from individual effort to team collaboration, and they are (nearly) all fun!

Latest research shows that just 28% of Data & Analytics professionals are women – what advice would you give to any women considering a career in the field?

Give it a go! There are so many different professions in this space, various types of expertise and you could end up hating one and loving another. I know that is quite a paradox! The best piece of advice I can give is to reach out to people and find out what they do on a day-to-day basis, understand what elements they love in their job and what they dislike and generally what that entails. In many cases, these elements can be refined within a simple job search or negotiated.

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